"The Banter" A Quarterly Newsletter: Vol. 6, 4th Quarter :: October 2010

Welcome Back Intersoft (and Our Holiday Hours)! xSellit eCommerce Storefronts Offer Sales Generating Technology The Intersoft Group Announces QuikSite Content Management System Tech Tips: Creating Strong Unbreakable Passwords Our Clients in the Spotlight: Stevic-Rust & Assoc. LLC Make Me Laugh NEW: Quote of the Quarter Intersoft Jobs Welcome Back Intersoft (and Our Holiday Hours)! We know that it has been a full year since we put out our last newsletter but we are back from our hiatus! So much has happened over the last year that we are extremely excited to fill you in on it. Our staff has been working hard to bring you our latest and greatest release of xSellit eCommerce Storefront as well as our two new products, QuikSites and Commercial Real Estate Property Application. Look for more information about these products later in our newsletters. As some of you may know, we also have introduced an online chat to offer another convenient way to get in touch with our sales and support staff. We are happy to inform you that our web design and development software now supports the browser Google Chrome and unfortunately we will no longer be supporting Internet Explorer version 6. Holiday Schedule Below is our holiday schedule. We will be closed on the following days: Thursday, November 25th Friday, November 26th Friday, December 24th Monday, December 27th Friday, December 31st If emergency support is needed please call us at 1.888.WEB.7228 and press option 6. Please leave a detailed message and our "on-call" technician will be paged. Emergency support consists of website or email outages only. Support Policy Reminder We would like to remind all of our website development clients about our Support Policy. ========================================================================== Support Policy: The Intersoft Group, Inc. provides Ninety (90) days of free support on all custom web applications or their modification. The Free Support Period begins immediately upon publish of the application or modification. Free support includes correction of programming code errors not discovered during the testing and review period, minor changes to content such as correcting spelling and grammatical errors, and problem troubleshooting. Free support does not include the addition or removal of functionality or the adding of pages or content. Nor does it include applications or part of applications that are not provided by Intersoft. Modification of the application by parties other than Intersoft may void the free support period. After the Free Support Period, and unless a Maintenance or Support Only Contract is purchased, Intersoft will charge it's normal billable rates for support. ========================================================================== If you would like more information on our Maintenance and/or Support Only Contract please contact, support@intersoftgroup.com All of us at Intersoft hope the year has been treating you well thus far! We hope you all have a great 4th quarter! Jessica Sudo Business Operations Manager Back to Top The Intersoft Group Announces QuikSite Content Management System The Intersoft Group has recently developed QuikSite, a Content Management System (CMS). QuikSite provides you with a professional dynamic website for your business. You have the ability to update your navigation and page content any time you wish without having to know HTML, Programming or to come back to us! Our QuikSite CMS provides you with a professional dynamically driven website at a cost you can afford. The QuikSite system allows for an unlimited navigation menu with the ability to be organized into drop down menus, unlimited content pages, an image/file manager to store images and files (like PDF's), and top and bottom navigation menus. Integrated social media like Facebook, Twitter and AdThis along with word of mouth tools such as Tell A Friend and Join our List are also a part of QuikSite. The Cobalt Email Marketing software can be added to the software if desired. Also, available is an unlimited, categorized What's New feature, unlimited categorized Photo Galleries and a Store/Office Locator which can search locations by State or Zip & mile radius. An abundant amount of design themes are available for free with more always being added. You also have the option to choose between our premium templates or our custom designed themes for an added cost. To learn more about our QuikSites please visit, http://www.intersoftgroup.com/quiksite or call us today at 1.888.WEB.7228 option 2. Back to Top xSellit eCommerce Storefronts Offer Sales Generating Technology xSellit eCommerce Storefronts are the only low cost eCommerce solution on the market, for small to medium sized businesses, with built in Sales Generating Technology. xSellit's Sales Generating Technology offers 7 key elements to allow the Merchant's online buyer to buy more...more often. ReOrder/Reminder System - The xSellit Reorder/Reminder System is an integrated system made up of several components ranging from saved orders, wish list/favorites, scheduling and reminder systems. This feature is perfect for those Merchants that sell consumable goods, that are either used up or wear out and therefore need to be re-purchased in a given time interval. Some items that meet these criteria are vitamins, lotions, medical supplies, batteries, etc. This feature easily allows the Merchant's customers to create unlimited saved orders and set their own personal reminders to re-purchase items. Search Engine Friendly - Our developers have worked closely with Search Engine specialists and applied numerous optimization techniques to our eCommerce software. This allows the Merchants the important tools needed to get their online store found and ranked via natural search engine listings. Some of the SEO techniques used in the xSellit software are; customizable URL Rewriters, Page Mappings, META Tags, the proper use of H1, H2 tags, automatically generated RSS Feeds, automatically generated Google Site Maps, custom 404 error pages, integrated Google analytics and eCommerce tracking. Integrated, Segmented, Targeted Email Marketing - Every xSellit Storefront has built-in, integrated, segmented, targeted email marketing. This means that the Merchant is able to gather email addresses into specific lists per order placed and per each product the customer purchased. This is a powerful marketing tool which can allow the Merchant to quickly and easily send targeted email campaigns to the appropriate list of customers. Integrated Social Media - Web 2.0 - Every xSellit Storefront has built-in, integrated social media features. This allows Merchants customers to share the Merchants store and product on Facebook to their friends and/or follow the Merchant on Twitter or use the plethora of social networking websites through AdThis. xSellit takes it another step further and allows specific customized content to be added for each product for twitter and for sharing the product on Facebook. xSellit software is also integrated into Facebook's video and audio API's per product as well. Tell A Friend - A Tell A Friend feature is contained within the xSellit software which allows Merchant's customers to tell their friends about the Merchants store. The email comes from the "Teller's" email address and allows the Merchant to add their own text above & below the "Teller's" comments. The "teller's" email address is added to an email marketing list which gives the Merchants another way of gathering email addresses for important email marketing campaigns. Email This Product - Email This Product to a friend feature is built into every xSellit Storefront. This allows the Merchants shoppers to suggest to their family and friends products that may interest them. This feature helps drive word of mouth traffic back to the Merchants storefront. Join Our List - A Join Our List feature is a part of every xSellit Storefront that allows a visitor to add their email address to a specific email marketing list when visiting a Merchants store. This allows the merchants to email the opted-in email addresses promotions and special announcements. Each of these features are specifically designed to help online Merchants drive traffic to their online store and generate sales. Every version of the xSellit software has this technology built-in as a foundation to the rest of the storefront's powerful features. To read more about xSellit's Sales Generating Technology, download our free white paper at http://goxsellit.com/salesgenerating and visit our website at http://goxsellit.com or give us a call at, 1.888.WEB.7228 Option 2. Back to Top Tech Tips: Creating Strong Unbreakable Passwords Almost anything you do on the Internet needs a password; email, online bank accounts, social media sites, and more. The job of the password is to make sure that the person logging in to the particular service is valid. If your password is not a strong password it can easily fall into the hands of a hacker who can impersonate you and wreck havoc on your online and offline identity Most passwords can and should be at least 8 characters in length. The password should be a strong one containing numbers, letters AND symbols. It should be a secret that only you know. Here are some tips for creating strong passwords that are unbreakable! Create a sentence. One of the best ways is to create a sentence that only you will know and then use the first letter of each word as your password. For example, instead of using your pets name (Buddy), you can make up a sentence like: I Love My Pet Buddy. Born In 02. So your password would be, ilmpb.bi02. Another example would be: I Want To Win Money $100 Million Please! iwtwm$100mp! Avoid using words in a dictionary. Do not use words that can be found in a dictionary as hackers use programs that try all such words to break into your accounts. Use at least 8 characters. The more the better! The longer your password is, the more complex it becomes and the harder it is to hack. Use combinations. Most passwords are case sensitive. So using upper and lower case letters makes your password more complex. Using a combination of letters, numbers and symbols, !@#$%^&*(), is even that much harder to crack. Do not use personal information. It's easy to find out your birthday, child's name, pet's name, phone number, address, etc. So don't use this information as part of your passwords. Do not be generic. Definitely do not create simple generic passwords like, 1234 or any highly used sequence. Avoid all the same letter, AAAAAA, or number, 222222. And of course do not use passwords like, "test", "changeme", "qwerty", "admin", "boss", etc. Try out your password at Microsoft's password checker and see how unbreakable your password is! https://www.microsoft.com/protect/fraud/passwords/checker.aspx?WT.mc_id=Site_Link If you have a tech question that you would like us to write about email us at techtips@intersoftgroup.com. Back to Top Our Clients in the Spotlight: Stevic-Rust & Assoc. LLC Website: http://www.doctorlori.net Stevic-Rust & Assoc. LLC., educates healthcare consumers through television, radio, print ads, books and national speaking engagements. They have over 20 years of experience in the healthcare industry and Dr. Stevic-Rust's Board Certification as a Clinical Health Psychologist, are uniquely positioned to develop innovative programs and training for the healthcare industry. Back to Top Make Me Laugh We will feature a new comic every quarter that'll be sure to make you laugh! Back to Top Quote of the Quarter "Above all, don't fear difficult moments. The best comes from them." ~ Rita Levi-Montalcini (Italian scientist and Nobel Prize Winner) Back to Top Intersoft Jobs: Sales Positions Wanted Intersoft is looking for qualified Sales Applicants to join our Group! If you know of anyone looking for a Sales position that you feel would be a good fit with our company please have them check out our job description at: http://www.intersoftgroup.com/jobs/jobs.aspx All qualified sales applicants can email their resume to: jobs@intersoftgroup.com Freelance Website Design Position Wanted Intersoft is looking for qualified freelance website designers to join our Group! If you know of anyone looking for a part-time position that you feel would be a good fit with our company please have them contact us. All qualified applicants can email their resume and link to their online portfolio to: jobs@intersoftgroup.com Back to Top