Case Studies

KOWIT & PASSOV REAL ESTATE GROUP www.kowitpassov.com Profile: Kowit & Passov Real Estate Group, a retail brokerage firm in Northeast Ohio, has become the largest and most productive "retail only" firm in the market. They provide clients with customized solutions, consistent high quality service, and the most comprehensive real estate services. Some of their clients include Kinko's, Red Robin, Pier 1, and Whole Foods. Challenge: Kowit came to us wanting to redesign their current web site. They needed the site to have easy navigation, updateability and interactivity and a more intuitive procedure to finding property information. Solution: Intersoft met their challenge with a Commercial Real Estate Broker System. Kowit & Passov's new site gave them the ability to update their brokers, press releases and their property information. They were able to sort their properties into two categories, Retail & Office, and then into multiple sub categories after that. The updateable press release page lists the press releases from the newest to oldest date, in turn acting like an online archive. One of the most notable updateable features that Intersoft implemented was their updateable property animation. This allowed them to highlight certain properties in a rotating block throughout their site. Each of the properties linked to their own individual property page. In addition, a very powerful search feature was built into the site that allows site visitors to locate a property by property type, property location and property size. Finally, Intersoft designed the Broker Alert System. This allows a broker to register online for immediate email alerts whenever a new property is added to the online database that satisfies their criteria. The new design & functionality of the web site brought the interactive experience of the Kowit & Passov Client, the broker, to the next level.